DCS has a philosophy that it is not fair to the Independent Resellers or End Users to promote Different Brands based on Differing Quality levels. Our experience is that everyone wants a product that will perform at a very high level (both in terms of Imaging Characteristics and Page Yield). Therefore, DCS truly has a Branding Strategy for the Aftermarket Industry... based on the Value of the Brand rather than the on the assumption that there is a large market for Inferior Performing Products.

TREND Products

TREND is the trademarked brand of compatible that DCS established many years ago. The TREND line offers a comprehensive selection of facsimile, inkjet, laser, MICR, copier, and maintenance kits products as well as a line of extra high yield cartridges that help facilitate MPS initiatives. The TREND brand has become synonymous with High Quality, Competitively Priced.

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This Lyra study best explains the value of having a strong Brand in the compatible market. The most important reason for not trying a compatible product is related to the lack of a Known Brand.